Conventional marketing is image marketing using broadcast media such as TV, radio, newspapers, and magazines. Direct marketing focuses on responsive channels and tactics such as direct mail, telemarketing, etc. Digital marketing is also a form of direct marketing but it has the power of mass media!
However, imagine how much more viewers we would get if we invested in moving billboards (cars, planes, clothes on people). And while we may move entirely to ‘transit advertising’, there is also an opportunity for social media advertising. More than a billion people are connected to the Internet and subsequently to social media. Advertising has a scope that many people never imagined in their days.
Every second we lose by not promoting our product to a target is a loss in itself. Thus, any form of advertising that involves creating awareness among people about our brand would be called “traditional”. And using all available means of advertising will result in an ‘effective campaign’.
What is a Conventional Marketing System?
Fast digital marketing with all new trends in social media
To be most effective a website must rank high in Google search, we use digital mediums like SEO, SEM, and SMM for online branding to increase this ranking.
Search Engine Optimization (SEO)
Search engine indexing is a technical process performed by SEO experts to get a website ranked high on major search engines like Google, Bing, and Yahoo. This is important for getting your content discovered by new potential customers.
Search Engine Marketing (SEM)
If we want to be at the top position in search engines immediately, we can use a paid form of digital marketing which is often called search engine marketing. In search engine marketing we work on different platforms like we can use Google AdWords, Bing, Yahoo Ads, Facebook Ads, and LinkedIn Ads.
Social Media Marketing (SMM)
Social media is the latest form of digital marketing, we can reach a large audience at once through social media including Facebook, Twitter, LinkedIn, Tumblr, Pinterest, Google Plus, Reddit, Instagram, and more. This can be one of the most cost-friendly and effective methods of marketing.
Content Marketing
Creating more content helps you rank higher in search engines. Thus, extra efforts are made to create all kinds of content and publish it on various article submission sites for content syndication.
Email direct marketing
This is also a tactic that SEO people follow to build brand awareness and trust, by sending emails to a potential or existing customer or integrating inbound links.
Display advertising
Display advertising is also part of Google AdWords and involves placing display ads across the Internet.
Conventional Marketing vs. Digital Marketing Revealed
The evolution of conventional marketing to create awareness of products and services began in the era of the printing press and then moved to black and white television which ruled for the last 60+ years. Some forms of conventional marketing, including popular media such as television, newspapers, mailers, brochures, billboards, and radio, used to be the main focus for engaging persons.
Since the dot-com era of the year 2000, traditional marketing has largely died out with the advent of digital marketing. Technological innovations such as high-speed internet access on smartphones have further advanced digital marketing. The two main pillars of marketing, conventional and digital are byproducts of the evolution of technology, as a traditional rule in the past and digital rule in the current.
Three aspects of conventional marketing:
Print Marketing:
This type of marketing takes the form of paper advertisements and often uses newspapers. Although print marketing is the oldest form of advertising, today it has been overtaken by the digital form of internet marketing.
Broadcast Marketing:
This includes advertising through television and radio. With technological advancements in the form of the Internet, radio has become obsolete but is still useful for advertising. Effectiveness can depend on what age group you are targeting with your marketing.
Direct Mail Marketing:
In this form of marketing, printed materials are in the form of brochures and sent directly to homes. Postcards and letters were used for sales promotional activities.
Among these traditional methods of advertising, broadcast marketing is still in use as medium-sized
The future of social media marketing is easy and fast.
This combination of the large influx of websites and mobile apps opens up vast advertising opportunities for companies and corporate sectors. Among all these social media sites, people’s interest has increased manifold.
There are billions of users on Facebook and millions of users on other social media platforms like Twitter and Instagram.
Targeting such great online customers is almost quick, easy, and effective with strategic web designing and development forms of digital marketing campaigns.
Digital marketing is the new standard of online advertising as it gives them a competitive advantage by building and developing brand image, awareness, and loyalty.
Google Analytics, Google Webmaster Tools, and Google AdWords are some of the digital marketing platforms for organic and paid advertising.
Search engine marketing and search engine optimization help track and manage customers, and promote customer engagement effectively and efficiently.
Social media marketing executes marketing campaigns on various social channels and strategizes with blogging, web content writing, and email marketing.
Facebook ads are the easiest way to get a business online promotion to target a large audience with different demographics.