What is a TVC (Television Commercial)?

TVC stands for a television commercial, the form of advertising that promotes products, services, ideas, individuals, or organizations through television.
TVC ads vary greatly in duration but are usually between 3 minutes and 10 seconds. Irrespective of the length of the TVC, it is important to keep in mind that the message conveyed should be attractive and engaging so that the viewers do not lose interest in the first few seconds of the TVC.
The main objective of a TVC is to introduce a new product, create awareness, and ultimately attract consumers to the product being advertised. A TVC also serves to remind the consumer audience of the product’s existence to create continued demand over time.

“The pause that refreshes”

“Good to the last drop”

“M’m! M’m! Good!”

How our TVC service benefits you

Reach a large audience with TV ads. This is a great way to advertise and help to promote your brand. TV ads target a mass audience and increase your brand’s reach. TV ads encourage viewers to engage with the product/service and increase brand awareness.
At ArtX Films, we are a TV advertising agency that has been creating TV commercials for many years. We have a dedicated talented team that knows our creative ideas to transform TV advertising. We work closely with our clients to create the perfect type of ads that attract the most attention and target the right type of audience. TV advertising allows companies to get their brand in front of a large number of people. We are ready to help you grow your business with our TVC service.

TVC Production

Today, watching television commercials is a wonder. But there’s something about seeing ads from 40 to 50 years ago that can provide an interesting look back in time. It is a huge advantage for every brand to use TV ads as part of their marketing strategy because they are easy to reach a large audience. TV ads allow TV consumers to remember and take action on your company’s commercial. This is all thanks to our TV advertising agency that can effectively deliver your brand message to both traditional and modern channels for content distribution. It is important to recognize that TV advertising is a powerful marketing tool for your business.

3 Characteristics of a Good TV Commercial

TVC ads have the advantage of being broadcast to millions of viewers worldwide thanks to the Internet and YouTube and are the only medium that allows marketers to use camera and lighting techniques, as well as sound and sound, to appeal to audiences, unlike radio and newspaper ads. Let’s use the image. But still, many brands are struggling to capture the audience’s attention. So, the real question is, what does it take to make a good memorable ad?

Emotional Ads:

For an instant, take the new TVC of Shan foods, they are showing an emotional bond between father and daughter. In this ad, they have smartly addressed the tag of females being financially dependent on males as it starts with the daughter coming home late from the office and her father waiting for her. And thus, begins the revolutionized yet perfectly scripted ad as a father is using the recipe book of his wife to cook a perfect meal for his daughter’s birthday. And the ad ends with a beautiful message “Pyar say khana banana aur khana, kisi Ek ka kaam nahi”.

Funny Ads:

Let's admit for once that humor is subjective. What is humorous to one person may be offensive to another. If you get it right and your humor is effective, there's a good chance that your funny ad can grab your attention and create positive feelings for a brand in the minds of your customers.
In 2019, Kingtox unconfined its new TVC ad. It was probably the height of funny, unexpected, memorable humor in hopes of creating a viral hit. And it worked.

Simple and interesting ads:

Candy is using the same strategy in its new ad. His story is simple as he is showing three slices of life. The TVC starts with a young couple sitting and enjoying candy biscuits and it quickly moves to another segment where one friend is giving goodies to another friend and finally the last segment where the friends have another. There are shows to stand for. The TVC is strengthening the company's emotional connection with its young audience as a household brand among biscuit lovers.

Some main differences You Should Know!

A healthy amount of information

There is no limit to the amount of information presented in DVC, brands can display as much as they want, and they also use captions and paragraphs to describe their ideas and objectives. A lot of information is digested in a short time and people enjoy watching it because of the duration.

Brand Purpose

Shake your mind to choose the right medium of communication, be it DVC or TVC to show your audience. There are a few questions businesses should know the answers to. Like, who is your target audience? Is there a niche for your product? Are you looking for a large or niche audience?

Duration of time

Timing is of the essence when displaying an ad whether it is on digital or traditional platforms. DVC time is longer than TVC. A TVC should be a maximum of 30 seconds, a short time frame in which they have to communicate, persuade and inform the audience about the product. You need to be clear with your goals and then choose the medium of communication.

Differences in costs

The digital platform helps play videos more engagingly and provocatively, which not only captures the attention of the audience but also converts their thoughts into purchases. Let’s look at Facebook ads or even ads that pop up when we’re scrolling through social media platforms, or even when we’re surfing websites.

The basic difference between DVC and TVC

“Advertising is the lifeblood of the digital economy.” The world has raced to promote them.
Brand in a way that is memorable and hard to forget. You need to fight when choosing an advertising medium. First, know what you want to do and then decide on the medium. Digital video (DVC) and (TVC) television advertising are two very different platforms for delivering information to audiences.

Digital Video Commercial (DVC)

Digital Video Commercials (DVC) are a new medium for reaching audiences and conveying ideas. DVC ads are shown to the audience through the Internet network and screened on laptops, mobile phones, computers, and other Internet-connected devices. DVC ads are longer than TVC ads that are shown on digital platforms.

Television Commercial (TVC)

TVC ads are produced and aired for a mass audience who are primarily television consumers. The message is delivered persuasively and passionately. It consists of short advertisements that have fewer minutes for the audience to watch.
The purpose of TVC ads is to promote, persuade and inform the audience about the product or service being introduced in the market. This is done for brand recall and brand recognition.

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